Get the Freedom & Income You Really Want by Building a Successful SEO Freelance Business

Imagine for a second that you wake up every day and have the freedom to call your own schedule...

Maybe that means spending more time with your family or exploring a new city where you’re working remotely. Then, maybe you work for a few hours a day or work when it’s convenient for you.

On top of that, you have enough income to feel stable, secure and financially independent.

Unfortunately, let’s snap back into reality… You’re probably still stuck in that 9 to 5 job, working for someone else and going into an office every day that you dread.

Also, your salary is capped at a fraction of the value you provide to your current employer.

Undoubtedly, you might feel frustrated with your current work circumstance and are longing for something different… Something where you’re the boss and you have the freedom to live your life the way you want with the income you deserve.

Trust me, I know how that feels, I've been there before...

What if I told you that SEO freelancing can make that dream life a reality so you can leave that 9 to 5 job? And there is a way to make that all possible with simple, strategic steps?

You want to start SEO freelancing, but might feel overwhelmed or nervous because...

  • You don’t know where to find consistent SEO freelancing opportunities and how to even get your first clients.
  • You’re unsure that your SEO knowledge and experience is enough to get freelancing clients and demand high contracting fees.
  • You are scared of the reality of leaving your stable, 9 to 5 job and embarking on the uncertainty of SEO freelancing and consulting.
  • You have no idea what steps you need to take to set up your freelancing business, take sales calls and pitches, create proposals and manage your freelancing clients.

Here's the Good News

SEO Freelancing Will Change Everything For You...

Huge life shifts can happen when you start freelancing successfully, and learn how to regularly bring in new clients for consistent freelancing income – whether on the side or full-time. You can:

  • Command 2-3x your regular salary and bring in more income than you ever have before.
  • Find flexibility and freedom to work on your own terms – when you want, where you want, and with whom you want. (No more bad clients you’re stuck with or that annoying boss.)
  • Take pride in owning your own business instead of working for someone else and contributing to someone else’s bank account.
  • Have peace of mind knowing that you can effectively find, close and maintain profitable SEO consulting contracts.  

These things are all possible – even if you find the idea of SEO freelancing overwhelming right now and you have no idea where to start.

And you don’t need to hire an expensive business coach or irrationally quit your 9 to 5 job without any backup plan. It’s possible to start a profitable SEO freelance business on the side and safely leave your 9 to 5 (if that’s your goal).

SEO freelancing is, hands down, one of the more profitable businesses to start with a low-cost of entry.

By putting off starting your SEO freelancing business, you’re missing out on the chance to make more money, work on your own terms and take pride in owning your own business.

Interested? Read on.

Hi, I'm Kristan Bauer!

I’ve been an SEO professional for nearly a decade, and have first-hand experience on launching and building a six-figure SEO freelance business in less than six months.

But it wasn’t always this way…

I’ve worked both in-house and agency for some of the largest companies in the world, leading their SEO strategy. During this time, I was an SEO consultant for Google, other household name brands and was also previously the Director of SEO at Zillow, where I oversaw more than 1 billion organic search visitors a year and juggled a high-stress leadership position.

Needless to say, I was burnt out on the stressful SEO jobs and desperately wanted to “go out on my own.” Owning my own consulting business was something I had wanted for a long time...

In 2017, after years of working in-house for various companies and agencies, I finally went out on my own as an independent SEO consultant.

I launched my own freelancing business partly because I wanted to work for myself, but also because I wanted the freedom and flexibility that consulting offered.

Truthfully, this isn’t the first time that I tried to launch an SEO consulting agency. Back in 2013, one of my colleagues and I started a small SEO agency, trying to get clients. We had high hopes to quit our 9 to 5 as soon as possible and had a rude awakening on how challenging it was to consistently find and close profitable SEO contracts.

Needless to say, our "SEO agency" was not a success. We sporadically took on work when it came across our plates and never invested the time or effort to make it a success. In 2016, we closed the "agency" and I took a different approach to freelancing on my own. 

Fast forward to 2019… With my current consulting business, I’ve learned how to successfully manage and scale to almost half a million dollars in revenue a year. All from SEO freelancing.

I’ve established systems and processes for my freelancing business that help me regularly find new clients and keep existing ones. I’ve learned how to create appealing proposals, manage business operations and provide effective SEO services.

I know first hand how life-changing freelancing can be and want to help others find the same freedom – whether it’s financial freedom or work on your own terms freedom.

Empowering other SEO professionals to start their own profitable freelancing business is something I’m very passionate about – and that’s exactly why I’ve just launched my latest course, SEO Freelancing Academy.

The Biggest Myths About SEO Freelancing...

MYTH #1: “I don’t have enough experience in SEO to get clients.”

The good news is that you don’t have to have years and years of SEO experience in order to get freelance clients. However, you do need some SEO experience and enough “wins” to show credibility.

Graining a client’s trust starts at the first introductory call and sales pitch. From your first interactions with a client, you’ll need to be able to establish yourself as an expert, gain their trust and show that you actually can, in fact, improve their SEO.

There are easy, tangible ways to establish your credibility, showcase your wins and position yourself as an SEO expert (without years of experience). Also, if you have more related work experience, such as marketing or web development, this can add to your overall “pedigree” as a consultant.

In the SEO Freelance Academy, we’ll walk through detailed ways on how to establish your expertise.

MYTH #2: “I have years of SEO experience, so I should be able to successfully pitch and close SEO contracts.”

Well, not really… Just because you have years and years of SEO experience, it doesn’t mean you’ll automatically be able to close client accounts.

I recently talked with someone who has an impressive SEO career, working in-house for some great brands. But they are struggling to get their freelancing business started. He’s had great introductory calls with prospective clients but hasn’t been able to close a deal and get beyond that…

Even if you have years of SEO experience, you need to learn how to navigate the art of introductory calls, sales pitches and craft an appealing proposal.  

Once you learn how to successfully close new client accounts, you’ll be able to realize the freedom of SEO freelancing. But you can’t get freelancing clients if you don’t know how to close the deal!

In the SEO Freelance Academy, we’ll cover how to structure your sales calls, navigate the follow-up and create proposals that actually get accepted.

MYTH #3: “I have to charge low prices to compete with all the other SEO freelancers out there.”

Definitely not! There are many different philosophies about pricing and ultimately, clients will pay for someone they trust and believe will help their brand.

In some cases, your credibility may be diminished by offering prices that are too low but on the flip side, you need to learn how to price your services accordingly and not get too greedy!

The key is understanding what type of service you’ll be providing, the client’s budget and what’s appropriate for your experience. In the SEO Freelance Academy, we’ll cover how to effectively price your SEO services so you can hit your financial goals.


"Kristan is my go-to professional when it comes to SEO strategy and tactics. Her knowledge, perspective, and professionalism stands out."

Laura B.
Head of Growth & Digital Marketing

"I would highly recommend Kristan and consider her an absolute asset to our SEO planning process!"

Romana K.
Head of Content, Real Estate & Finance Expert

"Anybody looking for an amazing, comprehensive SEO course - look no further."

Emma S.
Blogger, Health Care Expert

Introducing the SEO Freelance Academy

The SEO Freelance Academy is the step-by-step system for starting a profitable SEO freelance business so you can make more money and get more freedom in your life.

…even if SEO freelancing seems totally daunting right now.

…even if you don’t think you have enough SEO experience.

...even if you’re still working your 9 to 5 job and trying to get freelancing clients on the side, so you can make more money or eventually freelance full-time.

The SEO Freelance Academy will show you my exact process for launching a six-figure SEO consulting business in less than six months.

Here's Exactly How the SEO Freelance Academy Works

As soon as you join the course, you’ll get immediate access to the introductory lessons and the first module, including a series of video lessons, PDF download, transcript and real-life examples, and other resources to get your SEO freelancing business started.

Over the next 5 weeks, you’ll get a new module every week with new course curriculum. With a new module every week, you’ll be able to go through the materials at your own pace and put each lesson into action.

This program will give you practical advice you can implement immediately, and it’s all broken down into small, manageable chunks.

You get lifetime access to the course, so you’ll never get overwhelmed or feel like you’re falling behind.

You can also refer to the lessons again and again, whenever you need to look something up or refresh your memory about a particular strategy. You’ll even get workbooks that you can use to follow along in the course and jot down notes as you go.

Here’s What You’ll Learn in the SEO Freelance Academy

Course Modules & Lesson Plans

In this module, you’ll learn how to:
  • Set yourself up for success by creating a simple business plan, structuring your business the right way, and preparing a solid foundation for working with clients.
  • Figure out your “break even” point, so you know exactly when you can leave your current job. This will keep you inspired and moving forward.
  • Identify the key “must-haves” to build your SEO credibility and gain the trust of potential clients (before you hop on a consultation call with a prospect!).
  • Set up your brand, including your business name, website, and marketing materials, so people know your freelance business is legit.
  • Get your freelance business essentials in place, so you can invoice clients easily and get your taxes squared away.
In this module, you’ll learn how to:
  • Decide on your ideal customer, so you’ll know exactly who you’re selling to and why they need you.
  • Plan your SEO offerings, including deciding what services will be flexible or customizable, and which ones shouldn’t be. This step will make your more confident every time you’re on the phone with a client.
  • Figure out exactly how much you’re going to charge, so you avoid undervaluing your services and charging way too little.
  • Avoid the biggest mistake that SEO freelancers make when they’re setting their prices.
In this module, you’ll learn how to:
  • Take the first step toward “going out on your own” by getting your first clients. I’ll teach you how to get clients on the side while you’re still working at your traditional job.
  • Confidently tell other people about your business, to grow your client base. Your network is the #1 best way to get clients and referrals.
  • Consistently find new SEO clients and freelance contracts outside your existing network.
  • Perfect your sales pitch and gain the trust of your clients by approaching new prospects the right way (this will include my “must-have” checklist for every sales call).
  • Create compelling project proposals, effortlessly follow up on sales calls, and close the deal with confidence.

In this module, you’ll learn how to:

  • Onboard new SEO clients and set initial expectations, so you establish authority and boundaries right from the start. I’ll teach you with this is so important, and walk you through my step-by-step process for kicking off project with new clients.
  • Keep existing or returning clients coming back again and again. This is much easier and cost effective than getting new ones, and I’m going to teach you how to do it!
  • Manage ongoing client relationships to keep them happy, including my pro tips for effective client management and communication. Your clients will be so thrilled, they’ll consistently refer other people to you!
  • Deal with unhappy clients and situations where things go wrong, such as algorithm updates, SEO performance issues, or mismanaged expectations.

In this module, you’ll learn how to:

  • Effectively manage business operations and day-to-day tasks, so you can avoid some of usual freelancing struggles. I’ll give you my top recommendations for essential SEO freelance business management tools.
  • Decide what to automate or outsource in your business. Figure out when it’s time to offload things like bookkeeping, tax prep, or basic SEO research.
  • Get more done every day by managing your time better and setting healthy boundaries with clients. Yes, it is possible to keep clients happy and still maintain your boundaries – I’ll teach you how.

In this module, you’ll learn how to:

  • Hit the sweet spot with your profitability by using teams of contractors and/or employees.
  • “Future proof” your business and keep it secure, so you can succeed long term.
  • Productize your SEO knowledge by creating scalable online products like courses, e-books, or automated funnels.

Sign Up & Get These Helpful Bonuses...

When you join the SEO Freelance Academy today, you’ll get these bonuses to help you implement what you learn in the program.

Consulting Breakeven Spreadsheet

Calculate your individual "break even" number with freelancing work to replace your full-time job.

SEO Brand & Business Setup Checklist

Our printable band & business setup checklist will give you a complete, step-by-step roadmap for getting started.

SEO Product Planning & Pricing Workbook

Our printable workbook will help you map out your SEO products and services, pricing & ideal client.

Sales Call Discussion Outlines

Use our quick guide with sample sales call scripts and a discussion outline to win over prospective clients.

Sample SEO Consulting Contract

Need an easy plug-in-play contract to kick-off new consulting work? Use our base SEO consulting contract to start.

Client Onboarding & Management Checklist

Use our printable checklist for new client onboarding and ongoing management to maintain good client relationships.

Guide to SEO Tools & Business Software

Our quick guide on SEO tools & general business software will keep your freelance business running smoothly.

Guide to Scaling & Managing Contractors

Use our quick guide on scaling smartly and managing SEO contractors to scale & grow your business.

"I could not recommend Kristan more highly!"

Bobbi S.
VP of Digital Marketing

"Kristan is a fantastic thought-partner, consultant and educator!"

Carine C.
VP of Marketing & Sales

Join the SEO Freelance Academy Today, and You’ll Get...

  • All six modules of the SEO Freelance Academy training programincluding instant access to the first module and a new module every week for the next five weeks.
  • Transcripts and audio files of every lesson in the course.
  • PDF downloads of all my slide presentations.
  • Free, unlimited updates to the course as SEO changes.
  • 8 helpful bonuses guiding you through the training program & tactical real-life use.

Enrollment for the SEO Freelance Academy is Closed!

Sign up here to be notified when it opens back up.

My Hassle-Free Guarantee

On the fence about joining SEO Freelance Academy?  I want to give you every chance to try the program with complete confidence – and that’s why I’m offering a hassle-free guarantee.

If you decide this course isn’t a good fit for you within the first 30 days after your purchase, I’ll refund your money – no questions asked.

Enrollment for the SEO Freelance Academy is Closed!

Sign up here to be notified when it opens back up.

Frequently Asked Questions About SEO Freelance Academy

Yes! The course will be updated and the material will be refreshed to keep up with the ever-changing SEO industry.

When you join SEO Freelance Academy, you’ll get access to all these updates.

I’m teaching the exact processes and strategies I’ve used to launch and grow my SEO freelancing business with new client prospecting, sales and retention.

This includes finding new clients through a variety of ways and my pro tips on keeping clients happy so they stick around and so you don’t have to always search for new clients (I still have all my original clients from when I started freelancing!).

If you’re following the strategies I teach in this course, I’m confident you’ll be able to effectively find and close new SEO freelancing opportunities.

However, it is obviously up to you on how to implement this course and the rate at which you’ll close or keep client accounts.

There are six core course modules plus an introductory and wrap-up module. Every module has between 3-4 lessons each with a total of 30 individual lessons throughout all modules.

Additionally, each module has at least 1-2 bonuses with checklists, workbooks, worksheets and real-live examples. These bonuses aim to help you digest the training material and put into action.

This can be a tough situation and something I’d recommend you work out with your employer or ask an attorney.

You’ll want to check your employee handbook on “moonlighting” to see if it’s OK within your current employment. If it’s not, you may want to talk to HR about creating an addendum to your employment contract.

Once you have a business started, you can claim it as an “employee invention” if you join a new employer or potentially add an addendum to your existing employer but you’ll need to verify first. This is important to protect your business assets and stay legal with your employment.

That being said, I’m not an HR or legal professional so cannot give you any formal legal advice here!

Yes! Most people assume that if you don’t have years of SEO experience, you won’t be able to get clients. However, I don’t think this is the case at all…

If you don’t have much SEO experience, you may not be able to command as high of fees as others with a lot of SEO experience but your fees will increase over time and this is totally normal.  

There are steps you can take before freelancing to supplement your experience and credibility, such as thought-leadership.

Also, much of what you bring to the table with working examples, industry knowledge and professionalism can help way more than just years of experience!

Yes! While we are confident that this is THE course that will help you accomplish your freelancing goals, we understand it may not be for everyone. 

If you enroll in the course and decide it's not for you within 30-days, we will gladly give you a refund.

Welcome to SEO Freelance Academy! Shortly after you enroll, you'll get an email with all your login details and receipt of purchase. 

You'll be able to immediately access the course dashboard where you'll find the introductory module plus module one (plus bonuses). You'll be able to watch the videos, follow along the lessons and use the bonus workbooks.

From there, we'll automatically upload and distribute new modules every week on Fridays. You'll get a notification whenever a new module is added based on the timeline, so you don't have to worry about missing anything!

We'll add a new module (plus new bonus material) every week over the next five weeks starting February 8, 2019. 

Enrollment for the SEO Freelance Academy is Closed!

Sign up here to be notified when it opens back up.


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